The best advice I can offer a customer who has hired an outside graphic designer or agency to design a logo or product label is to request the native files. You should request the native files with editable text and the native files with the text outlined. Make sure they include a folder that has all linked files or has embedded all the linked files.
No matter the technology (digital press, flexographic, offset), any printer you work with can only produce a printed product as good as the provided artwork. Native files such as Adobe Illustrator (.ai, .eps, .pdf) or Adobe Photoshop (.psd) are the highest-quality files for printing.
Here are a few guidelines to give your graphic designer for setting up print files for Enterprise Print Group.
| FILE TYPE | .ai, .eps, .pdf, or .psd | Artwork should be a vector file which is an .ai or .eps format in order for the press operator to color match. A PDF file is acceptable if it is created from a native vector app. Some Photoshop files are also acceptable. Apps that create vector files are Adobe Illustrator, Corel Draw, Vectr, and Canva to name a few. Enterprise Print Group uses Adobe Illustrator to set up your artwork for print. |
| FONTS/TEXT | Please outline all text unless EPG will be editing the text in the artwork then please send the font files along with the artwork. Once text is outlined it is no longer editable. | |
| WHITE INK | White ink should be on a layer by itself. Any print on top of the white ink layer that needs white under it should be set for overprint. | |
| LINKED FILES | Include all linked files along with the artwork or embed all linked files. |
Enterprise Print Group’s professional graphics department can create and design or update the artwork for your labels. Contact our sales department for a quote on EPG’s graphic design services.
